SanDisk Corp. provided a portable digital music system, based on a memory card with preloaded music, as opposed to iPod, signaling a new stage in the struggle with the player from Apple.

The company announced the Sansa slotRadio player and a line of compatible music charts. This music system designed for ordinary consumer of music, and consists of the player forms a square with the case of aluminum, 1.5-inch OLED display, a FM tuner and a memory card with size of a finger nail.

This map contains 1,000 the average duration of classical compositions, selected from Billboard magazine charts and with the playlists according to genre. This player and the card will be sold at a price of about $ 100, additional cards with certain genres, themes and performers would be subject to $ 40.

SanDisk is the largest supplier of memory cards and for many years occupied the second place followed by Apple Inc. in the market of portable music players. SanDisk representative described the situation of the company in the market sustainably and added that their market share exceeds the total representation of the company holding 3, 4 and 5 position. But it said that shift from gadgets like Apple iPod, on your device with a new type of memory. Since, as Sony Corp., Hewlett-Packard Co. and many others, SanDisk has failed to significant market share from the iPod. Until two years ago, the general director of SanDisk, Eli Harari proposed to convert the company into a major manufacturer of consumer electronics.

Starting a new device to a large extent linked to the overproduction and excessive supply in the market of flash memory. Falling demand in the sector of consumer electronics that use flash memory due to the decline of business activity would have a significant impact on the industry in the long run.

SanDisk said that its music products of lower price range (price less than $ 100) are the most popular. With slotRadio, SanDisk hopes to eliminate the inconvenience associated with the need to download songs to iPod, downloaded from the Internet or retrieved from music CDs, and to help those who do not have a credit card. The company said that the player Sansa slotRadio will be available for order through the Internet and in stores RadioShack “in early 2009.” In other trading networks, it will come soon.

At the moment the maps pre-loaded content contains a mixture of contemporary and classical compositions. Users can purchase new songs through the purchase slotMusic memory card company SanDisk, which will appear in 3 months, a new music format is already supported by the four largest publishers EMI, Sony BMG, Universal Music and Warner Music and the major retail chains.

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Review: SanDisk slotRadio

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