UK company, Sonix7 has announced quite nice and easy to use portable media players, Sonix7 Media Pro. According to a press release, the company is proud that their device is more affordable than the American manufacturers (such as with Apple) the price and it has the European origin.

This MP4 player equipped with 3.2-inch touchscreen TFT LCD capable of reproducing up to 30 hours of audio and up to 20 hours of video, and games. The player has a built-in camera, speakers, and function of reading electronic books. Sonix7 supports the following audio formats: MP1, MP2, MP3, WAV, ACC, MIDI, and WMA, as well as video formats: MP4, MPEG-4, AVI, XVID, H263. The model is available in variations of 8 GB and 16 GB of memory for $ 136 and $ 159 respectively.

Source
Sonix7 Media Pro tangles with the PMP giants

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