It is best known approximate cost of Sony Ericsson XPERIA Pureness mobile phone, according to the source, it will be £530 (about 600 euros). Probably, it is too expensive for such simple functionality of the phone. Sony Ericsson at the announcement Pureness Phone did not report on its characteristics, but, judging by the images, the device does not even have built-in camera. And its concept of “talk, text, time”, apparently meaning that the phone mainly provides basic functions: voice, text messages, and time/calendar. But at the Sony Ericsson XPERIA Pureness has one unique feature a transparent display, this is what seems to justify such a high cost.
In addition, Sony Ericsson is not positioning the device as a mass product, just as niche. Interestingly, the Sony Ericsson XPERIA Pureness will be sold only through several channels, among them, the exhibition and sale of designer products. Sony Ericsson XPERIA Pureness with a transparent screen will be released in November.
Source
Sony Ericsson ‘Pureness’ is first mobile to go straight to retail market
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